Simon has been working on the Fat Bastard brand since its inception. It stands as a successful case study of his abilities forging marketing strategy.
Fat Bastard Pies plans to grow the iconic brand online creating a ‘Pie Club’ for pie boxes to be sent around New Zealand. An ambitious project that opens up the business for scalable and sustainable growth.
“Simon has driven me and the Fat Bastard brand further. And then further again.”
James Owen - Owner/Operator of Fat Bastard Pies
Based in Southland NZ, Fat Bastard Pies is its own local institution. The brand has a strong following with locals, and tourists making the bakery a destination in their travels. Fat Bastard Pies offers a mixture of iconic NZ kiwi pies and adventurous fresh flavours. The brand itself is unique in nature, poking fun at PC culture while harnessing the essence of the deep south.
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