Simons early work in the marketing industry was on social media, the land of temporarily under-priced attention. While studying his degree in business he worked as a freelance marketer in this space.

Helping connect and engage consumers with brands on social media was his bread and butter. Over this time Simon grew long term client relationships with both Stabicraft and Fat Bastard Pies. These two brands have been the testing grounds for his approach to marketing.

“They are clients that have grown with me, and I’m incredibly grateful for them. I’m proud that my work has added to their unique edge”.

Through project and brand management, creative directing, and developing strategy in everything from PR to digital re-targeting, Simons true value kicks in as the independent go between for a clients vision, and what traditional agencies offer.

His marketing approach is grounded in a deep fixation on psychology and human behavior. In practical terms, how we think and what motivates us, and therefore, how your customer thinks and what motivates them.

Using this approach Simon has been able to work with some great minds in business, those who are true pioneers of their industry. Simon is currently based in the deep south of New Zealand. He is always on the look out for brands and people on the cusp, ready to push them further.